The Fashion Cross Over for Entrepreneurs
Robert Duffy President of Marc Jacobs has begun to twitter and is using it to not only start a ticket giveaway to the famed Armory show that happened last night. They also did live feeds from the show even going as far as leaving a “personal note” on the Marc Jacobs website to invite people to come, watch, and spread the word via facebook.
In the world of social networking and staying in touch minute by minute brands are grasping at any straw they can to stay relevant.
The Mercedes Benz fashion week tents has allowed tweeters from all over the world to give their fans minute by minute soundbites into the world of fashion from backstage to the designer’s final bow.
With that said during event season it is always possible to garner the attention of fans and new clients, but what should a fashion business do in between seasons? Here are a few new products that prove the fashion community is trying to stay on top of the Mobile Application bringing new meaning to anything you want with the touch of a button.
Shop View
A new Iphone App $1.99 app gives you a 3D tour of the local shops on Oxford Street in London plus links to their websites and Twitter feeds of special sales.
Trendstop TrendTracker
This new app not only selects the season’s trends for you but also gives you fashion events and venues around the globe.
Chicfeed
This app focuses on street style, bringing you updates from the most popular blogs, including the Sartorialist, Face Hunter, and Altamira where users can see up to the minute influential fashion from the real people shopping.
myFendi
The ultimate application for the Fendi fan lets you classify your favorite looks by the label and locate the closest store. As a special gimmick, this app also mixes and matches Fendi items with the clothes in your wardrobe.
Love It or Lose It
Can’t decide what to wear? Love It or Lose it ($1.99) lets you send up to three pictures of an outfit – from the store, your room, or wherever you are – to your friends or the app’s online community, giving you instant feedback on how you look.
The key thing to take out of these apps is ingenuity where there is something for every type of client. Instead of trying to reach a much wider audience businesses are using these add-ons to create a better customer service platform for their existing shoppers. And as the news of that spreads, the numbers will grow.
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About the Blogger: Lynn Furge is the Creative Director of Nolcha: Fashion Business Services; a leading operator of educational, event outlets, and business-to-business services devoted to fashion entrepreneurs and related retail businesses. The Nolcha platform includes Nolcha.com, an online fashion portal delivering business education and services; Nolcha Fashion Week: New York, currently held during New York fashion week providing key exposure to press, buyers, and industry figures for emerging and independent fashion designers from all over the world to break into the New York fashion market, in both apparel and accessories; events during London Fashion Week with key partners and Independent Retail Week in New York and Chicago, an initiative to drive business and increase revenue for small fashion retail brands.
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